Why bother having a GOOD website?

Why bother having a good website? Heck, why even bother having a website at all?

It seems I run into this on a daily basis when it comes to business owners. There are three ways of thinking when it comes to websites…

#1

In my business, I don’t need a website because no one would go to it anyway

Really…and you know this how? So you don’t even have business cards? If your business EXISTS, then having a website has the potential to bring you in business.

#2

I have SOMETHING up, so even if it is outdated or looks unprofessional it is “good enough”

“Good enough” is not good enough. Your website should accurately depict your business. The old phrase “You only get one chance to make a good first impression” holds true in this case. If someone is looking for your business online, and go to your site, and then your competitor, how does your site stack up? Does your site reflect the true essence of who you are and what you do? If not, it might be time for an update!

#3

I use my site to my maximum advantage. It looks good, it is fully functional. I update it on a regular basis and even use it to help promote my business!

This group gets it, so I don’t have to elaborate any further!

If you are thinking along groups #1 and #2, you are missing out on potential sales, and the opportunity to converse with your customers.

A website is MORE than just a place to toss up a virtual brochure. It is an inexpensive tool at your disposal that can be used to retain current customers, display your “brand”, and sell potential NEW customers on your service or product.