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Entrepreneur Weekly 4: Branding and Identity

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Business identity is internal. Branding is external. Get these right, and you just might profit from the proper practice of both! Answer this question: “Why should the World care about my business?” If you're stuck for an answer, you may have a branding problem. Your brand represents how much the World loves and respects your business. Love and respect may not seem like a hard-nosed business consideration, but they will definitely affects your bottom line. Your business identity is all about how you run the business, day to day. It's your culture, practices, ethics, etc. It's not about your brand, [...]

Entrepreneur Weekly Episode 3:Internet Marketing, Don’t Believe The Hype!

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If it looks too good to be true, you're probably right! Learn the difference between what looks good, and what works! If you're interested in making money online, or just presenting your brick-and-mortar on the Internet, congratulations! You can look forward to a minefield of potential wasted time and money, if you don't know what works, and what's out there that will separate you from your hard earned money and valuable time. Internet Marketing is a way of doing business on the World Wide Web. It can be a bit daunting to the newcomer, who doesn't know the difference between [...]

Entrepreneur Weekly Episode 2:Bad Company

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If it's not what you know, but who you know, do you know if who you know is bad for you?!”   While 'Bad Is the New Good', Bad Company is not! Bad Company can be a bad business plan, bad associates and colleagues, bad employees (or a lack of them), or a bad attitude (a/k/a stinking thinking). Since most businesses fail, it's up to you to do everything you can to survive in today's fast-moving business climate. First, take a look at your business plan. Don't have one? Bad for your company! Get going on writing down your business [...]

Entrepreneur Weekly Episode 1:Getting to Know You, And Us

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Entrepreneur advice, from those who have failed mightily before succeeding. If you are an entrepreneur, a business owner, or just want to be in business for yourself, Vero Concepts is the place to get real, practical information on starting, building, and succeeding in business. You won't get a lot of happy horseshit about PMA (Positive Mental Attitude), although that can be important. Instead, you will get real, actionable information on working smart, working effectively, and reaching your goals on time. It all starts with self-examination. In the words of Led Zeppelin, “Why don't you take a good look at yourself [...]