Question:What can Vero Concepts do? Over the past few years, VC has changed with the times, adding more and more services and adding value for our clients. We started off working exclusively for local small businesses building websites back in 2009, and continue that today. I (Keith Boisvert) am a founding member of The Leominster [...]

In Part 1 I described how I think that the combination of digital piracy and the younger generations knack for “acquiring” music for nothing is going to lead to the advent of musicians giving their music away. You of course do not have to agree with me, but at least read how I would combat [...]

Quote:”… on one hand, spectacular growth in digital revenues, up more than 1000 per cent in seven years; but on the other hand, the loss of nearly one-third of the value of the entire recorded music industry. While record companies are innovating and licensing every viable form of music access for consumers, the music industry [...]

The best way to improve your business is to ask for feedback from your customers. It really is that simple. In today’s fast moving word-of-mouth social environment, “social proof” means the world when it comes to promotion and improvement. If someone is interested in going to your restaurant, or buying one of your products, or [...]

It’s a dawning of a new age when it comes to the internet. No longer are we in a one-way communication environment, instead we are in whats being called a “Social Web”. This Social Web is entirely dependent upon interaction. Interaction amongst friends, interaction between businesses and consumers, and it ALL has a huge bearing [...]

I wrote back in December of 2010 about the importance of updating your content on a regular basis. As stated, nothing is worse for a website visitor or even a Facebook “fan” than to visit you only to find out that nothing has changed since the last time they were there. I  must apologize, because [...]

With technology as it is today, there really is no excuse for one to NOT keep their web content updated. Nothing irritates me more than to go to a website or a Facebook page and see that there is no new content. We live in a fast paced world, and in the entertainment industry things [...]

I have spoken in the past about branding and stressed the point of consistency across all media platforms. All bands and musicians should have a consistent message, look and feel wherever they are seen…this is VISUAL branding. However, there is another dimension of branding I have not spoken of, and that is the physical aspect. [...]

One of the main things I see with musicians and venues is the lack of consistency. With so many damn interruptions and obstacles when it comes to advertising these days, getting your name in front of people can be a challenge. But when you DO have that opportunity, you want to make sure it’s a [...]

The Art of Promotion Although the title says “ART”, promotion can be almost a science at times, bordering on brain surgery! Technology has drastically changed the way we market ourselves, and it changes so quickly that it almost becomes a full time job just trying to keep up with it. In the end, regardless of [...]